The Penthouses

One Bloor

 

The Penthouses
One Bloor

Client

Great Gulf

 

Discipline

Residential Real Estate

 

Location

Toronto, Ontario

 

Architect

Hariri Pontarini Architects

 

Architectural Renderings

Norm Li

 

Campaign Photography

Kayla Rocca

 

Architectural Photography

Doublespace 

 

Aerial Photography

Tom Ryaboi (Roof Topper)

 

Client

Great Gulf

 

Discipline

Residential Real Estate

 

Location

Toronto, Ontario

 

Architect

Hariri Pontarini Architects

 

Architectural Renderings

Norm Li

 

Campaign Photography

Kayla Rocca

 

Architectural Photography

Doublespace

 

Aerial Photography

Tom Ryaboi (Roof Topper)

 

Rising beyond the clouds, high above Toronto’s city skyline, is the city’s most sought-after, award-winning, and internationally-acclaimed residence, One Bloor.

 

Vanderbrand was approached by Great Gulf to execute a brand and marketing campaign for the exclusive penthouse collection at One Bloor. Having launched in 2008 and awarded the Best International High-Rise Development by International Property Awards in 2015, a fresh approach was required to reimagine the brand for a new and discerning penthouse market.

 

In addition to the development of a fresh brand identity, Vanderbrand oversaw the creative direction of a photography campaign and produced a limited edition of hard cover photo books with a crisp, clean design.

 

Through evocative images and storytelling, this publication not only presented the exceptional residences and world-class resort amenities of One Bloor; it also introduced the prestigious neighbourhood of Yorkville to an international readership.

 
At every touchpoint, the Penthouses at One Bloor brand reflected the residences’ truly elevated offering.

Rising beyond the clouds, high above Toronto’s city skyline, is the city’s most sought-after, award-winning, and internationally-acclaimed residence, One Bloor.

 

Vanderbrand was approached by Great Gulf to execute a brand and marketing campaign for the exclusive penthouse collection at One Bloor. Having launched in 2008 and awarded the Best International High-Rise Development by International Property Awards in 2015, a fresh approach was required to reimagine the brand for a new and discerning penthouse market.

 

In addition to the development of a fresh brand identity, Vanderbrand oversaw the creative direction of a photography campaign and produced a limited edition of hard cover photo books with a crisp, clean design.

 

Through evocative images and storytelling, this publication not only presented the exceptional residences and world-class resort amenities of One Bloor; it also introduced the prestigious neighbourhood of Yorkville to an international readership.

 
At every touchpoint, the Penthouses at One Bloor brand reflected the residences’ truly elevated offering.

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Vanderbrand
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Fb / Ig / Tw / Be / Vi

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