Worsley Urban

 

 

Client

Worsley Urban

 

Discipline

Corporate

 

Location

Toronto, Ontario

 

worsley.ca

 

We were approached by property developer Worsley Urban to initiate a soft rebrand. The objective was to create a new visual identity that would reflect the work that they produce, while maintaining their existing brand.

Our strategy was to instill a connection between the previous visual identity and the new one by utilizing elements from the original, and altering it to create a recognizable brand for their potential buyers. The decision to use an icon allowed us to maintain a ‘nod’ to the previous identity. This treatment allowed for a seamless transition into the new branding.

 

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Incorporating influences from their work and from urban architecture, we used their initials as a foundation, implementing a similar line treatment that they originally had in their wordmark to create an icon. The icon symbolizes an architectural structure that is both dynamic and solid in nature.

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The new visual identity reflects their philosophy in building flexible and sustainable boutique residences that complement their surrounding neighbourhoods.

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#drivenbydesign

Worsley Urban

Insights

Worsley Urban

Insights

612,000

Impressions on Facebook

612,000

Impressions on Facebook

0 to 2,000

Instagram Followers

0 to 2000

Instagram Followers

7,185

Instagram Engagements

7,185

Instagram Engagements

More Work

Vanderbrand
Fb / Ig / Tw / Be / Vi

Vanderbrand
Fb / Ig / Tw / Be / Vi

+1 647 727 7107

626 King Street West — Suite 203
Toronto, ON M5V 1M7

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