Clickchange

The name Clickchange was developed from the business model and digital strategy – click to make a change. The demographic was geared towards the urban millennial market, and therefore called for a bright, young, progressive and versatile identity. Since the brand was designed to live primarily on digital outputs, the visual language needed to have a dynamic and identifiable presence throughout the various applications. The blue dot installation was created as an extension of the brand and became the Clickchange campaign and social initiative. 

Connecting with influencers, retailers and charities gave us the reach and the opportunity to build a following, while developing brand awareness and brand recognition. Each influencer had a personalized photoshoot with the blue dot, and were curated to artistically relate it to their own audience through various poses and engagement with the dot. All photography was then shared with the participating retailers and charities on their social media channels.

The name Clickchange was developed from the business model and digital strategy – click to make a change. The demographic was geared towards the urban millennial market, and therefore called for a bright, young, progressive and versatile identity. Since the brand was designed to live primarily on digital outputs, the visual language needed to have a dynamic and identifiable presence throughout the various applications. The blue dot installation was created as an extension of the brand and became the Clickchange campaign and social initiative. 

Connecting with influencers, retailers and charities gave us the reach and the opportunity to build a following, while developing brand awareness and brand recognition. Each influencer had a personalized photoshoot with the blue dot, and were curated to artistically relate it to their own audience through various poses and engagement with the dot. All photography was then shared with the participating retailers and charities on their social media channels.

The name Clickchange was developed from the business model and digital strategy – click to make a change. The demographic was geared towards the urban millennial market, and therefore called for a bright, young, progressive and versatile identity. Since the brand was designed to live primarily on digital outputs, the visual language needed to have a dynamic and identifiable presence throughout the various applications. The blue dot installation was created as an extension of the brand and became the Clickchange campaign and social initiative. 

Connecting with influencers, retailers and charities gave us the reach and the opportunity to build a following, while developing brand awareness and brand recognition. Each influencer had a personalized photoshoot with the blue dot, and were curated to artistically relate it to their own audience through various poses and engagement with the dot. All photography was then shared with the participating retailers and charities on their social media channels.